Every month, I open my credit card statement and see how much I spend to appear in online directories and on search engine results pages. Admittedly, it’s more than I’d like, and the revenue it generates barely covers the costs. I could recoup some of these costs by joining Google AdSense and featuring ads on my site. Here’s the thing – I may be sacrificing integrity for money.
What is Google AdSense?
In a nutshell, Google AdSense is a program through which targeted ads are placed on a website and the site’s owner makes money on each click. Ads can be placed on a wide range of features:
It sounds really tempting, and the cash would certainly be nice. But does advertising help or hurt website content? I’d love to know what you think.
I have no problem with advertising – I’m a marketer, after all – but many websites display no ads whatsoever. On one hand, they appear more professional and more focused on the core business than driving revenue through third-party ads, which ups their credibility. On the other hand, I wonder if they’re missing out on a relatively easy revenue-generating opportunity.
So which is better, to stay pure and use content to generate interest in your business, or to use it to advertise products and services that dovetail with your own? Since many of you are commenting on my blog (thank you for that – I love hearing from you), I thought this would be a great topic for debate.
So, drop a line and let me know.