Lori Pendleton, Marketing Specialist - Writer, Strategist, Project Manager
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Does Google AdSense Make Sense for Websites?

Every month, I open my credit card statement and see how much I spend to appear in online directories and on search engine results pages. Admittedly, it’s more than I’d like, and the revenue it generates barely covers the costs. I could recoup some of these costs by joining Google AdSense and featuring ads on my site. Here’s the thing – I may be sacrificing integrity for money.

What is Google AdSense?
In a nutshell, Google AdSense is a program through which targeted ads are placed on a website and the site’s owner makes money on each click.  Ads can be placed on a wide range of features:

  • Content: Ads are selected to closely match the substance of your content so your visitors and readers see ads that resonate with their interests.
  • Search: Sites with search engine capabilities can use AdSense for Search to feature ads that dovetail with search engine queries and results.
  • Games: Publishers who incorporate interactive games on their websites can use AdSense to include relevant ads in those games.
  • Affiliates: While all ads generate revenue based on the number of clicks, affiliate ads generate additional revenue based on conversion rates.

It sounds really tempting, and the cash would certainly be nice. But does advertising help or hurt website content? I’d love to know what you think.

I have no problem with advertising – I’m a marketer, after all – but many websites display no ads whatsoever. On one hand, they appear more professional and more focused on the core business than driving revenue through third-party ads, which ups their credibility. On the other hand, I wonder if they’re missing out on a relatively easy revenue-generating opportunity.

So which is better, to stay pure and use content to generate interest in your business, or to use it to advertise products and services that dovetail with your own? Since many of you are commenting on my blog (thank you for that – I love hearing from you), I thought this would be a great topic for debate.  

So, drop a line and let me know.

24 Comments to Does Google AdSense Make Sense for Websites?:

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Best cloud hosting on Saturday, January 05, 2013 8:55 AM
Amazing allocation !!! Above fantastic information shared about online strategies & Google AdSense info that is really awesome and this will be useful to all. Thanks a lot. Keep it up the great work ! :)
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chester seo on Saturday, January 19, 2013 12:16 AM
I think these Google ad-sens are the paid advertisement regarding the promotion of a business. I like all these things that you shared with us.

mobile app development on Monday, June 03, 2013 9:18 AM
Yes, this tool is very beneficial for us. Google AdSense is an ad serving application run by Google Inc. and helping us to enable text, image, and videos.

Emmy Kegan on Tuesday, January 29, 2013 2:03 AM
Lori, I agree with you but most of the websites show it so marketing through this way is fruitful indeed (I guess). However, your short explanation is good enough to make out the term 'Google AdSense'. Thanks for it.
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Best Phone answering service on Wednesday, April 24, 2013 8:08 AM
It is really going to help me a lot as it describing about the Google adsense that helps in sensing sites. Thanks for sharing your thoughts so clearly.

Accountants in Birmingham on Monday, February 11, 2013 2:16 AM
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Online contractor accountants on Tuesday, February 12, 2013 8:07 AM
I want to thank you for posting new discussion about new facts in the field of marketing and I glad to read "Make sense of website", this time. I also share a link and hope it will help you.
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Lori on Friday, February 15, 2013 2:05 PM
Terrific, thank you for the support. If you could give me the site where you shared the link, I'd appreciate it. I'm always curious to know how visitors are finding me.

SEO Services on Monday, March 04, 2013 3:55 AM
You've shared a terrific topic at all. Thanks for this wonderful sharing and want to know more detail so please continue...
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business it support on Friday, March 15, 2013 12:17 AM
It is a great reading on Google AdSense and I have got very useful details on this informative subject. Please keep writing.
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Marketing on facebook on Thursday, March 21, 2013 2:08 AM
The blog post gives a idea about the Google Adsense and how it can be effective for a website.I like the blog post to read and share.Thanks a lot for posting.
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You have discussed a very interesting topic.web base marketing is the best way for promoting our product,All the best
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SEO Consulting Sydney on Monday, April 15, 2013 6:05 AM
Pleasure to read this blog. Your thought is brilliant about this topic. Please share more thoughts. Thanks and regards.
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Wow! I am really impressed by the way you detailed out everything. It is really going to help me a lot. Thanks for sharing your thoughts so clearly.
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Free seo analysis on Monday, May 06, 2013 7:38 AM
Awasome !!!This is a really Useful information, that many people wants to know.I heartly thnx to you !!!
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Pay for performance based seo on Thursday, May 09, 2013 1:51 AM
Google AdSense is a flexible, hassle-free way to earn revenue by showing relevant and engaging ads alongside your online content.
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Vancouver SEO on Thursday, May 09, 2013 8:01 AM
Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites.
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performance based seo services on Thursday, May 09, 2013 9:47 AM
The kindness of things. I do not know what I would do, if I did not find such a theme. I can see at this moment, my future. Thank you very much for reliable and results-oriented guidance.
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Compare internet plans on Tuesday, May 14, 2013 2:38 AM
Thanks for sharing the information regarding the Google AdSense. Google AdSense is a program in which enterprises can display Google advertisements on Web sites. AdSense delivers targeted advertisements to participants' Web sites.
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free eye exam on Friday, June 21, 2013 6:20 AM
Everyone uses google adsense now, even big companies like ALEXA.COM or even bigger companies, have switched on adsense.
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Fantastic information you shared with us regarding the business strategies, and it is really so much beneficial for any project. Thanks for sharing such a useful blog.
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Long island websites design on Friday, July 12, 2013 6:57 AM
You can use this tool to determine if a domain is banned in the Ad Sense program and this is really a useful tool in the business. Thanks for sharing about this with us.
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Sheps and associates Pllc on Monday, July 22, 2013 8:45 AM
Thank you so much for letting us know about the online directories and google add sense .So much informative blog it is.
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