Lori Pendleton, Marketing Specialist - Writer, Strategist, Project Manager
RSS Follow Become a Fan

Recent Posts

The Future of Content Marketing Lies in the Past
Super Bowl 2014: Pricey Ads for Things I Don’t Need
How to Tone Up Flabby Writing
Is It Time to Hire New Employees?
Use Your Copy to Woo Your Prospects


Brand Strategy
Business Operations
Online Strategies
powered by

Marketing Communications Tips and Tricks

What Happens Here Should Happen There: Manage Your Brand Across All Locations

Over the holidays, I bought some of my gifts in one of New York’s most famous stores. Not the one that throws that cool holiday parade, but a second location out in Queens. The logo crossed the bridge, but nothing else did. The place was understaffed, under-stocked, and sorely lacking in friendly, knowledgeable salespeople. 

The store had plenty of shoppers, but I was so turned off that I’m not sure I even want to go into their famous flagship store. In short, the store did well that night, but the brand took a major hit. Let this be a lesson if you have more than one retail location

No matter how awesome your flagship store, station or restaurant, your customers always remember the bad experiences they had in any of your stores, so don’t give them anything to complain about. Make sure your customers get the same treatment across your business by paying attention to these details. 


Every fast food place has had at least one customer find something yucky in their food. The story dies down after a day or two, but trust me, it takes a long time to stop feeling queasy at the thought of eating that food again. 

It doesn’t have to be a restaurant. Clothing stores with disheveled changing rooms and nasty restrooms have the same effect. So do convenience stores selling food two years past its due date. Every branch of your business should look as clean, new and fresh as the first location you ever opened. 


In neighborhoods that attract tourists and wealthy consumers, the service has to be second to none. The problem is that chain stores focus so much on those areas that they let the service lapse in other areas. Don’t be one of them. 

Customers don’t always visit the same location when they patronize a business, but they expect the same courtesy, knowledge, and promptness. If your servers or sales associates are friendly and helpful in one location but indifferent or even rude in another, the negative feedback will cast a bad light on all your locations. 


There was a restaurant in my neighborhood where the food was good, but they were always out of my first, second and third choices. I got so frustrated that I (and I imagine many other patrons) stopped going. No wonder the place closed after two years. 

Some businesses are so big that they can afford to have full service or inventory in some locations and limited resources in others. But these brands have hundreds of locations; you don’t (yet), so make sure all your branches are fully stocked and prepared to deliver everything your company promises. 

Your reputation precedes you, but a bad customer experience can follow you if you’re not meticulous about maintaining your brand. Pay attention to all your stores and locations and your customers will sing your praises no matter which location they visit.

31 Comments to What Happens Here Should Happen There: Manage Your Brand Across All Locations:

Comments RSS
Lauren Preet on Thursday, February 07, 2013 7:14 AM
All kinds of products are not equally asked to the people but creating its demand to the consumers through proper marketing is a brilliant step for the business! The tips of keeping the reputation are also highly important to be followed. Thanks Lori.
Reply to comment
Event Permits New York on Friday, April 12, 2013 9:35 AM
This blog is very nice and the information is also very interesting to read. Thanks for this valuable information you have shared with us.

buy Google Circles on Thursday, April 18, 2013 2:02 AM
The insights and the opinions shared in this blog are appreciable. Blogger seems like an educated and knowledgeable writer with sensible thoughts. Good work and Keep it up.

buy Google Circles on Thursday, April 18, 2013 2:14 AM
Hi all! This one is really a good post. It is going to help me a lot. The stuff and is very well topic related and useful for me. I quiet like the writers point of view. Good job.

Call handling services on Tuesday, April 23, 2013 2:16 AM
I really congratulate the writer for creating such an impressive blog. Thank you for your valuable discussion on this great topic. Keep blogging...

Birmingham Accountants on Monday, February 11, 2013 5:26 AM
The resource that you mentioned here is something that I have been looking from quite a time. And finally it ended with such a nice blog post. Don’t have words to thank you.
Reply to comment

SEO Companies in UK on Tuesday, February 12, 2013 6:19 AM
Hello, I must tell you the blog post is really good. It is very informative. I want to mention one thing that I like the way you write the post to the point. I really appreciate and keep writing!
Reply to comment

website design long island on Thursday, February 21, 2013 3:02 AM
The information you shared through your post is functional. I admire your work. Wish you all the luck for all your blogging efforts.
Reply to comment

MCITP on Wednesday, February 27, 2013 4:45 AM
This is really what I was searching for. I am feeling joyful to came here.I would like to thank you for sharing such info with us,I like to advise you that Keep sharing such ideas in the future as well.
Reply to comment

rushessay.org on Thursday, February 28, 2013 2:19 AM
I am happy to find this content very helpful and informative for me, as it contains lot of accurate detailing about the topic, which I was searching for. Thanks a lot and good luck.
Reply to comment

www.rushessay.com on Wednesday, March 06, 2013 5:52 AM
Great blog post, however only a few of the points were actually treated really good,I definitely enjoyed what you had to say. Keep heading because you undoubtedly bring a new voice to this subject.
Reply to comment
Lori Pendleton on Thursday, March 07, 2013 1:33 PM
Thanks for the comment. I'm curious to know what you mean when you say only a fw of the points were really good. Did you still have questions about them, or was something off? Let me know and I'll be sure to address it in a future post. Thanks.

dissertations.superiorpapers.com scam on Thursday, March 07, 2013 6:50 AM
This is perfect blog for anyone who is looking for topics like this. It has got it all, information, benefits and overview. A perfect piece of writing. Good job.
Reply to comment

best essays on Friday, March 08, 2013 7:04 AM
Because of posts like this I surf the internet and when I found you, the time I felt I was wasting, just turned my thoughts around and now I am thinking I invested my time in something really interesting.
Reply to comment

SEO Consulting Sydney on Tuesday, March 12, 2013 3:46 AM
Nice guidelines for marketing. You have strong knowledge in this field. I am glad to find your blog.
Reply to comment

dell inspiron 17r se 7720 blu-ray drive on Wednesday, March 13, 2013 2:54 AM
I want to encourage you to continue your great work, have a happy weekend!Your writing would sell it fast. You have a lot of writing talent.Thanks
Reply to comment

essay writing sites review on Thursday, March 14, 2013 2:51 AM
Thanks for getting the time to discuss this, I really feel strongly about this and love learning more on this topic. If feasible, while you obtain expertise, would you mind updating your blog with more information? It is very useful for me. The post is written in very a good manner and it entails much useful information for me. I am happy to find your distinguished way of writing the post. Now you make it easy for me to understand and implement the concept.
Reply to comment

writing term papers on Friday, March 15, 2013 12:54 AM
Great piece of writing, I really liked the way you highlighted some really important and significant points. Thanks so much, I appreciate your work.
Reply to comment

Guerrilla marketing agencies on Monday, March 18, 2013 1:36 AM
Thanks for giving important thing for making a brand which is one of the most useful thing to know for a successful business. It is too much important blog about marketing. Thanks
Reply to comment

Jimmy Choo Australia Shop on Sunday, March 31, 2013 8:19 AM
Thanks pertaining to giving this outstanding content material on your own web-site. I found out it on google. I could examine back again yet again in the event you publish extra content
Reply to comment

Destination marketing speaker on Tuesday, April 09, 2013 2:26 AM
Nice guidelines for marketing. You have strong knowledge in this field. I am glad to find your blog.
Reply to comment

get more pinterest followers on Thursday, April 11, 2013 7:08 AM
I liked the way you put together everything, there is certainly no need to go any further to look for any additional information. You mentioned each and everything that too with much of ease.
Reply to comment

Event apps on Friday, April 12, 2013 9:27 AM
Now days there are new techniques which can help in managing brand. It was the nice content over brand management.
Reply to comment

Business Intelligence Dashboard# on Monday, April 15, 2013 4:46 AM
Amazing things you have shared to describe about Marketing . I like it very much. also I like your way of presentation. Thanks for sharing such a useful information on business topics.
Reply to comment

visit here on Thursday, May 02, 2013 1:57 AM
Excellent post. I used to be checking continuously this blog and I'm impressed! Very helpful info specially the last phase I handle such info much. I used to be looking for this particular info for a long time. Thanks and best of luck.
Reply to comment

pay for performance seo on Friday, May 03, 2013 3:35 AM
Firstly I would like to congratulate you that you dared to write on this serious and significant topic. Secondly, your writing has an ease that clearly express how good a writer you are.
Reply to comment

guilin luxury hotels on Saturday, May 18, 2013 9:58 AM
It' really a nice and useful piece of info. I glad that you simply shared this useful information with us. Please keep us up to date like this. Thanks for sharing.
Reply to comment

tibet a history on Sunday, May 19, 2013 3:07 AM
I do agree with all of the ideas you've offered for your post. They're very convincing and will certainly work. Still, the posts are very quick for beginners. May you please lengthen them a bit from subsequent time? Thank you for the post.
Reply to comment

harpirisenergy on Wednesday, May 22, 2013 8:14 AM
Very well written post. It will be helpful to anybody who utilizes it, as well as myself. Keep up the good work - can'r wait to read more posts.
Reply to comment

ohs green card on Thursday, July 04, 2013 7:16 AM
I thing they try every aspect of marking and advertising the product.the advertising market is on the rise again. Thanks.
Reply to comment

click here on Tuesday, July 23, 2013 4:38 AM
Thank you so much for putting this together. Email marketing is good way for business but make sure that your adding information to your reader.
Reply to comment

Add a Comment

Your Name:
Email Address: (Required)
Make your text bigger, bold, italic and more with HTML tags. We'll show you how.
Post Comment